La Meta Studio Sport was founded by Guillaume and Lucie Leguen to amplify and evolve the strategic and creative expertise they've built over two decades in sports, lifestyle, and cultural consulting.

As founders of Serendipity Sport, strategic advisors to Paris Saint-Germain, Roland-Garros, Rapha, and influential global brands, they’ve sharpened their vision by decoding consumer trends, shaping powerful brand narratives, and pioneering iconic collaborations.

Their diverse roles—as cultural strategists, brand curators, and content creators—feed directly into La Meta Studio Sport's unique perspective.

Each experience shaped their approach, deeply influencing how they guide today's decision-makers toward relevance and impact. Surrounded by a carefully selected team of experts and cultural insiders, La Meta Studio Sport stays at the forefront, decoding what's next and turning insights into meaningful action.

La Meta Studio Sport. Where strategy shapes culture.